Taste of the Lower East Side
Surpassing Fundraising Goals Through Multi-Channel Marketing
SpinGo used Facebook, Google Search, and Google Display, to exceed Taste of the Lower East Side’s fundraising goals.
Hit their yearly fundraising goal
Taste of the Lower East Side needed to raise money at their annual fundraiser to fund their youth mentor programs and services. The money helps support more than 10,000 New Yorkers through 5 Child & Family Centers, 12 Community Centers for senior programming, 72 affordable housing units, and more.
Taste of the Lower East Side needed to raise enough money to make sure that their programs could continue to provide the support they need to the community.
However, with less than 2 weeks before their event, Taste of the Lower East Side was far below both their ticket sales and donation goals. They needed to start selling tickets and getting donations fast.
Share their story through multi-channel marketing
Taste of the Lower East Side reached out to SpinGo to run marketing to promote their fundraiser. Because the event came with a high ticket price, Taste of the Lower East Side wanted to make sure the right audience would see their ads so that they could hit their fundraising goal for the year.
SpinGo developed a marketing plan to reach the right audience with a multi-channel marketing strategy. SpinGo would advertise on two locations on Facebook and also included Google Display and Google Search Ads.
More funds and attendees than ever before
SpinGo’s multi-channel approach on Facebook and Google Display told a story that lead to more Google searches for Taste of the Lower East Side and resulted in ticket sales.
Taste of the Lower East Side went from being in danger of not reaching their fundraising goal to surpassing it and increasing their attendance by 100 from the previous year with SpinGo’s marketing approach.
With SpinGo, Taste of the Lower East Side:
- Increased attendance by 100
- Exceeded annual fundraising goals
- Raised money to support their program for another year
The event was great! We exceeded our fundraising goal and had 100 more attendees than last year.
Communications Manager, Taste of the Lower East Side