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Indie Beauty Expo – Success Story

INDIE BEAUTY EXPO

Growing with Event Master

SUCCESS STORY

The independent beauty trade show used Event Master to manage vendors and event registration year over year, resulting in continuous event growth.

5+

event locations powered by SpinGo

65.3%

year over year growth

800+

applicants vetted

THEIR STORY

Supporting independent beauty brands

Founded by celebrity esthetician, Jillian Wright, and entrepreneur, Nader Naeymi-Rad, Indie Beauty Expo (IBE) was established to help fast-growing independent beauty brands connect to buyers, press, consumers, and investors. Unsatisfied with the options available, Jillian and Nader formed IBE to provide a solution specific to market-ready indie brands.

IBE debuted in New York City in August 2015 and has since expanded to four strategic markets in North America and Europe: New York, Los Angeles, Dallas, and London. Today IBE offers buyers, press, investors, and shoppers an opportunity to discover and transact with the largest collection of independent beauty brands in the world.

THEIR GOAL

Finding a scalable event management platform

Originally searching for an event management system that could manage their vendors and registration, IBE reached out to SpinGo in October of 2016 to see if Event Master would be the right fit. Impressed with Event Master’s lightweight platform, IBE partnered with SpinGo.

THEIR SOLUTION

Simple registration logistics

With IBE ready to use Event Master, SpinGo built customized registration pages branded with IBE’s signature look.

IBE used the platform to screen vendors, buyers, attendees, and exhibitor applicants before each event. With all of this data being tracked in Event Master, the platform was used at events to check-in and print custom branded badges for attendees on-site.

IBE has also used Event Master to:

  • Organize their event schedules
  • Gauge event attendance
  • Create detailed reports with event analytics
  • Power a customized attendee app

THEIR SUCCESS

A promising future with SpinGo

Since choosing SpinGo in 2016, IBE has used Event Master for events in L.A., Dallas, and New York. With success in their U.S. locations, IBE is getting ready to take Event Master to their international expos in London and Berlin.

Since October 2016. IBE has achieved:

  • 5+ event locations powered by SpinGo Event Master
  • 65.36% year over year event growth
  • 800+ applicants vetted through Event Master

Being a young company, we wanted to find an event solution that could keep up with our growth year after year. We are looking forward to using SpinGo’s data to better understand the culture of our event and how our consumers are navigating.

Meina Naeymirad

Systems & Operations, Indie Beauty Expo

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