Famous Monsters Case Study – Event Marketing Success Story

Easy ticketing, seamless event management, and powerful marketing

FAMOUS MONSTERS OF FILMLAND

Converting ads into ticket sales with Google and Facebook.

SUCCESS STORY

The first year horror-themed convention ran a pre-sale ticketing campaign with ad placement on Facebook and Google, which delivered a 4.77 return on ad spend.

2.4 million

ad impressions

21,812

clicks to landing page

$4.77

returned on each dollar spent

THEIR STORY

Creating a new event

Founded in 2017, Famous Monsters Halloween Convention is a 3-day horror-themed convention hosted by Famous Monsters of Filmland. The Convention features famous actors and actresses from horror and sci-fi films and special events for attendees including film screenings, cosplay contests, haunted houses, ghost tours, and more.

THEIR GOAL

Well-attended first-year event

Famous Monsters of Filmland wanted their first year event to be well attended. The team also wanted a positive return on investment from pre-sale tickets.

THEIR SOLUTION

Reaching the right target audience

While organizing the Famous Monsters Halloween Convention, Phil Kim was referred to SpinGo to help him with his digital advertising. Phil saw an opportunity to free up time for his staff and improve ticket sales through digital marketing. With only 3 months until the Famous Monsters Halloween Convention, Phil handed off digital marketing services to SpinGo.

SpinGo focused on 6 different marketing channels:

  1. Facebook Event Ads: A simple way to raise awareness of the convention.

  2. Facebook Prospecting Ads: Ads that redirect to a specific landing page outside of Facebook.

  3. Facebook Retargeting Ads: Ads that display on Facebook and Instagram to visitors of Famous Monsters Halloween Con website.

  4. Google Contextual Ads: Banner ads that display on horror genre websites to raise awareness to the targeted audience outside of Facebook.

  5. Google Search Ads: Pop up on the top of the search results pages when somebody searches for specific keywords relating to the convention.

  6. Google Retargeting Ads: Display to users who visited the Famous Monsters Halloween Con website on sites around the web.

SpinGo’s marketing team built a 2.5-month marketing strategy to sell pre-sale tickets and followed other marketing best practices: creating awareness, building urgency, and driving ticket sales.

SpinGo received information from the Famous Monsters team to create ads on all 6 channels. SpinGo followed best practices for targeting audiences, setting bids, and optimizing campaigns. Finally, SpinGo used conversion tracking to measure how each campaign performed.

THEIR SUCCESS

Getting an ROI on ad spend

SpinGo’s marketing campaigns for Famous Monsters of Filmland proved that pre-sale tickets can provide a positive ROI, even for a first-year event, when there is little or no event name recognition.

Between August 14 – October 1, SpinGo achieved:

    • 4.77 Return on Ad Spend. For every $1 Famous Monsters of Filmland spent on Google or Facebook, they earned $4.77 back from ticket sales.
 
    • 2.4 million ads displayed.
 
    • 21,812 ads clicked.
 

Our experience with SpinGo was great. The attention they gave our campaign and availability to assist when needed was top notch. I would definitely work with SpinGo again.

Dominie Lee

Director of Operations, Famous Monsters of Filmland

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