FAMOUS MONSTERS OF FILMLAND
Converting ads into ticket sales with Google and Facebook.
The first year horror-themed convention ran a pre-sale ticketing campaign with ad placement on Facebook and Google, which delivered a 4.77 return on ad spend.
Well-attended first-year event
Famous Monsters of Filmland wanted their first year event to be well attended. The team also wanted a positive return on investment from pre-sale tickets.
SpinGo’s marketing team built a 2.5-month marketing strategy to sell pre-sale tickets and followed other marketing best practices: creating awareness, building urgency, and driving ticket sales.
SpinGo received information from the Famous Monsters team to create ads on all 6 channels. SpinGo followed best practices for targeting audiences, setting bids, and optimizing campaigns. Finally, SpinGo used conversion tracking to measure how each campaign performed.
Getting an ROI on ad spend
SpinGo’s marketing campaigns for Famous Monsters of Filmland proved that pre-sale tickets can provide a positive ROI, even for a first-year event, when there is little or no event name recognition.
Between August 14 – October 1, SpinGo achieved:
- 4.77 Return on Ad Spend. For every $1 Famous Monsters of Filmland spent on Google or Facebook, they earned $4.77 back from ticket sales.
- 2.4 million ads displayed.
- 21,812 ads clicked.
Our experience with SpinGo was great. The attention they gave our campaign and availability to assist when needed was top notch. I would definitely work with SpinGo again.
Director of Operations, Famous Monsters of Filmland