Is your Event On the Edge of Technology?
Event technology is changing events as we know it. From augmented reality to wearable smart badges, event tech is rapidly transforming the way we create and experience events. Because we are living in the digital age, it has become increasingly important to attendees that the world around them keeps up with their fast-paced lifestyles, this includes the events they attend.
Some event profs may be ready for the digital transformation and some may not, but all can agree that elevating the attendee experience is a priority in 2018. Event technology can seem intimidating, but it doesn’t have to be. In today’s post we’re going to be breaking down some of the latest and greatest technologies that you can start using at your events.
Here are 5 event technologies to utilize at your next event to create a memorable experience for attendees:
Live Chat: Take your event website to the next level with live chat. Though not a new web feature for ecommerce, it is only now being implemented on event websites. With live chat, consumers can type their questions into a chat box that appears and have direct interaction with an agent in seconds or minutes. So why does this matter? Because 53% of US online adults are likely to abandon their online purchase if they can’t find a quick answer to their question (Forrester, 2016). This includes tickets to your event, so stay a step ahead with live chat to ensure your attendees are able to get their questions answered and get to purchasing tickets quicker.
Digital Registration & Check-In: The last thing your attendees want are to wait in a long line, which is especially hard to avoid when you’re hosting a large event. That is why digital check-in comes in handy, using a QR code or RFID technology, digital registration & check-in software can check-in your attendees in seconds all while tracking their individual information for post-event analytics. Digital check-in enables you to:
- Scan-in tickets and redeem products in seconds
- Provide smooth “at-the-door” purchasing
- Track line times
- Connect to detailed reports
Wearable Smart Badges: Pre-printed badges are a thing of the past and wearable smart badges are today’s most efficient way to credential your attendees. As wearable technology continues to advance, a growing number of event profs are leveraging this technology to turn standard conference badges into wearables that provide a more streamlined event experience, and offer detailed data on attendee behavior and preferences. RFID stands for Radio Frequency Identification and uses radio waves to transmit information between two or more devices. RFID wristbands enable you to easily track your attendees as they check-in to your event or specific vendor booths. You can then use this valuable data to improve your event, leverage sponsorship and create your best event to date. The wristbands are light, durable, and are an integral part of valuable event analytics.
Augmented Reality: You can’t read about event tech these days without hearing all the buzz about virtual reality. And while virtual reality is cool at events, it’s overshadowing the powerful capabilities of augmented reality (AR). AR is a technology that uses a computer-generated image on a user’s view of the real world to provide an enhanced view that may include animation. So how does this work at events? Think of a Pokemon-Go-like experience but for events. Like a quest for rewards that leads attendees around an event to win prizes. The idea of AR is to provide an elevated and more interactive experience. While still very new to events, I’m sure we’ll see technology implemented at events in the next year or so.
- Miranda is a Digital Marketing Specialist for SpinGo who has a passion for writing and events. With a solid background in communications, Miranda is focused on helping clients optimize their event marketing for maximum exposure. Miranda is skilled in digital advertising, SEO, and public relations.
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