How to Generate Buzz Around Your Event
There’s an abundance of events happening every week. With all the noise and excitement competing for attendees and attention, how do you get your event to stand out? Here are a few tips to keep in mind when generating buzz for your next event:
1. Use clean, high-quality pictures to draw interest.
At SpinGo, we’ve hosted millions of event submissions, and we’ve noticed that choosing photos to advertise an event is sometimes a bit of an after thought. Some event makers don’t invest the time and resources needed to find an image that draws interest, curiosity, and most importantly, clicks. You could have the most exciting, anticipated event planned, but nobody will click to read about your event if the picture doesn’t draw them in first.
When people are searching online for “something fun to do this weekend,” a captivating, high-quality picture will grab their attention. To build out a library of images that resonate with your target audience, you can either hire a professional or save money by shooting your own photos. If you need an image in a pinch, there are a few online resources to help you find quality stock photos.
As the old adage goes, a picture is worth a thousand words, and creating a good first impression from a picture will create excitement and lead event seekers to click on and research your event some more. If you can’t captivate your audience with the picture you choose, they aren’t likely to read the text describing your event. Make it a priority to make your event look fresh. Once they click on the picture, they can discover what your event is truly about.
2. Develop a solid social media strategy.
One way to really build excitement for your event is to incorporate it in social media. Yes, you already know this, but how exactly do you incorporate it? Use social media before, during, and after your event to help people share the excitement you want to create. Remember, promoting your event starts long before your event takes place, and goes far beyond the final curtain. Your event becomes easier to share when you aren’t going at it alone. Social media provides a free, convenient way to talk about and share your event. Create a hashtag that is unique to your event so people can easily find and share your content. Use social media to interact with event-goers so that they can help create a part of the event. Respond to people who interact with you on social media, letting them know there is a real life person working behind the scenes. Let them be involved so when they get to the event, they feel as if they helped put it together. If they feel like they created something, they will be more likely to share the event. This will generate a lot of buzz that people will talk about and share with their friends. Whatever your strategy is for creating buzz, make sure it includes social media.
3. Create a video.
If you have the time and the capacity to create a video for your event, you should do it. People are far more likely to watch a video than they are to read an email. However, make sure that your video captivates and is short enough that people will watch the whole thing. If it is too long, people will click away and miss part of the message you want to share. In the video, share what they will get out of the event. That way, they know from the very beginning what they will be getting themselves into. Video marketing on Youtube or Facebook can greatly increase awareness about your event and generate the excitement and message you intend to share. And if email marketing is one of your strategies, videos are highly effective for getting people interested in your email. People are much more likely to look into your email if a video is included. You may even consider making mini clips of video to share on different social medias. These quick clips can generate a lot of excitement and are easy to share among social media. Video can take the excitement of your event to the next level.
4. Promote your event.
To make sure your name and event get out and about, promote your event through a third party platform. Make sure to promote the event on your own website first and in the area the event will be held, but also use other sources to promote your event. It never hurts to get as much publicity as possible, and the more people see your event, the more people will want to attend it. Using a third party will get your event noticed by people who may not stumble upon your personal website. Like the social media strategy mentioned above, it is easier for people to hear about your event when ten people are sharing and talking about it than just one. If you’re wondering where to start, SpinGo offers event promotion on multiple websites with just a single entry.
5. Contact and invite bloggers.
There is a large contingency of bloggers on the internet these days discussing everything from sports and fashion to cars and music. Chances are, there is a pretty notable blogger in your area who would love to attend and cover your event. Offer free tickets to the bloggers and interact with them in order to build up the relationship. Most likely they will mention that they are going to attend your event and their niche crowd will want to attend as well. It is a match made in heaven; bloggers reaching your target audience for you. Once the event is over and done, a post from a blogger can already start generating interest for the next event you throw. Use the power of bloggers to generate buzz before and after your event.
- Colin is a Creative Director at SpinGo. He is a Pay-per-click and Search Engine Marketing expert who is committed to placing ads in front of the right people, at the right place, at the right time. He is Skilled in segmentation, audience creation, and campaign optimization.