Author: Colin Matthes

Easy ticketing, seamless event management, and powerful marketing

11 Ways To Build A Millennial Event

It’s official. Millennials are now the largest cohort of the population – making up more than a quarter of the total U.S. population. They have spending power, and are waiting to be sold. Now that the millennial craze is in full effect, it’s time to understand how to build a millennial events, or events that attract…
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Do Billboards Work for Marketing an Event?

We currently live in a digital era, a time where at most, access to the internet is no more than a  pocket-reach away. The average person now spends more time on their electronic devices than sleeping, and more time checking emails in the morning than eating breakfast. We are literally plugged into the virtual world all…
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Experiences Are Greater Than Things

‘Money doesn’t buy happiness’ is an old cliche we have all heard repeatedly throughout our lives. While we all know this is true, we all still wish we had more money in our bank accounts than we do now. While the old adage is correct that no amount of money can make us happy forever,…
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Improving the Vibe at Your Event

The other day, I was walking around an event and something seemed off. Here I was at a big event, yet the atmosphere lacked excitement. Even with all the people walking around, the event seemed quiet. People were walking into the event, but the big entryway was sparse and uninviting. There was no music playing,…
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6 Common Ways to Measure Success and ROI for Your Event

Before doing anything else for your event, you sit down and make goals for what you want to get out of your event. What is the purpose behind planning the event? Are you hoping to make a profit? Or do you just want people in your community to have a good time? The easy part…
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