Author: Colin Matthes

Easy ticketing, seamless event management, and powerful marketing

5 Ways to Market Your Event Without Breaking The Bank

Whether you are on a shoestring budget or you are looking for a maximum ROI on your event marketing efforts, it always pays to be resourceful. You don’t always have to break the bank to market your event. So today we’re going to be sharing free ways to market your event. Here are 5 free…
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Expos: 9 Practical Ways to Turn Leads Into Sales

When you attend a trade show, one of your main objectives for attending is to generate quality leads for your sales team. However, did you know that just 6% of marketers believe their company converts trade show leads into customer business extremely well? For how much time, thought, and effort goes into planning booths and…
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20 Powerful Stats on the Value of Trade Shows and Expos

In 2018 the value of expos and tradeshows is still strong. In fact, 99% of exhibitors find unique value delivered by trade shows which are not provided by other marketing channels. Trade shows give exhibitors and attendees the chance to talk face-to-face, an increasingly difficult struggle in the era of video communication, emails, and text…
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Facebook Ads: Pro Tips to Navigate the New Algorithm Changes

Earlier this month, Facebook CEO Mark Zuckerberg announced that big changes are coming to your Facebook News Feed in early 2018. To kickoff his announcement Zuckerberg stated, “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” He continued, “recently…
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5 Common Event Ad Mistakes

Each day, I work with dozens of event makers to help build their marketing campaigns and develop a sound online marketing strategy. I see many campaigns come into my hands that have been meticulously thought out and planned to perfection, but I also see a fair share of campaigns that leave me wanting. Here are the…
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