Introducing Event Foundry - A SpinGo Newsletter

July 22 2015

Going to events stresses me out. This past weekend, for example, my wife and I attended a performance of The Little Mermaid musical at the Hale Centre Theatre, a family community theatre near Salt Lake City. The performance was lovely, but we had to make a bit of a mad dash to get there on time. For whatever reason, we set out later than planned, and between meeting the babysitter, battling freeway construction traffic, grabbing drive-thru (because we hadn’t eaten anything all day), and hunting for a parking space, the race against time was enough to elevate my blood pressure a few levels.

Fortunately, we were relieved to be in our seats just before the house lights dimmed and the music started. As the production unfolded, the stress of getting to the event faded completely away. I settled in with an audience that included patrons both young and old, and together we laughed and cheered for the next two and a half hours.

The beautiful set pieces and costumes, the lights and sounds, the actors—everything came together so wonderfully, and I couldn’t help but think about the performers, directors, producers, designers, promoters—the makers—and their own journey to get there. It was a lot more stressful than mine.

Today I’m pleased to introduce Event Foundry, a newsletter from SpinGo devoted to event makers like those at Hale Centre Theatre, and all others across the country that invest countless hours creating, managing, and promoting events. It’s for volunteers, non-profits, event professionals, and agencies that put on fundraisers, festivals, races, and more. It will cover a variety of event topics, practical tips, advice, inspiration, and articles on how to make an event as successful as possible.

The newsletter will also address common questions the SpinGo team hears from the thousands of event makers we work with every month. If there’s a specific topic you’d like us to cover, please send a note to

The event maker journey is full of stressful situations and challenges. I hope that Event Foundry will help you overcome those obstacles and create an event that entices attendees to find babysitters, battle traffic, and hunt for parking spaces (not to mention buy tickets) just to experience your creation.