If you’re planning an event, you need a website. It’s as simple as that. Nowadays, people tend to discover things to do online, and your event website is a place for them to learn all about ticketing, venue info, and everything else that will convince them to attend. An official online destination should be the first thing you create when marketing an event.
Building a website doesn’t have to be a complicated, drawn-out process—especially for event makers who are strapped for time. At SpinGo, we’ve helped a variety of events create or optimize their websites, and we consistently recommend WordPress and Bluehost to build out their sites. This article will show you how to get your website started in just a matter of minutes using these two platforms.
WordPress started out as a blogging tool, but it has evolved into one of the premier content management systems. In fact, some of the most popular websites in the world are powered by WordPress, including TechCrunch, The New Yorker, and the Dallas Mavericks. Here are some of the benefits of using WordPress:
- Thousands of themes and plugins - Choose from a bunch of free or paid templates that are designed just for events.
- Easy to use and learn - Most users aren’t web designers or programmers.
- Search engine friendly - WordPress is written to make your website SEO friendly.
- Easy to manage - A built-in tool gives you the ability to update plugins and themes from your admin dashboard.
The first step to building your event website is to find a web host, which is how you will store your site’s files and deliver them to your audience through their Internet browsers. If you’re using a WordPress site, there are many web hosting platforms to choose from. However, WordPress itself recommends Bluehost. In fact, it has been their top recommended hosting service for more than 10 years. With Bluehost you get:
- 24/7 WordPress support - You can reach out to them anytime by phone, email, or live chat.
- 1-click WordPress installation - They’ve made it dead simple to setup and manage your website.
- Money-back guarantee - You aren’t locked into a contract, there are no hidden fees, and so you can try it without any risk.
- True scalability - As your website grows, it’s easy to scale your options to fit your needs.
How to set up your event website in 5 minutes:
Creating Your Bluehost Account
To get started, click here to go to Bluehost’s home page. Next, click on the “get started now” button and select which hosting package you need.
The next page lets you choose a domain name for your website. If you don’t already have a domain name, you can purchase one during the signup process. Your new WordPress hosting account comes with a free domain. If you already own a domain name, you can also enter it here, and you will just have to go through a few extra steps to make sure you get your DNS pointed to Bluehost.
After you’ve entered a domain name, enter your account information.
The signup section presents you with a few other offers, including Site Backup and Search Engine Jumpstart, which indexes your site faster on search engines.
After you’ve filled in your information, click the “submit” button to complete your purchase. Now that you are all signed up and are able to login to your account, you can get started installing WordPress!
Bluehost has made it super easy to install WordPress. Login to your Bluehost account, click on “hosting” at the top, and go inside cPanel.
Find the Website section and select “Install WordPress.” Click the “Install” button.
On the next page, Choose the domain name to install it to and hit “Next.”
Click “advanced options,” and you can edit your email address, username, and password for the new Wordpress installation. Read through the license and service agreements and check the boxes. Select the "Install Now" button.
WordPress will now begin installing. Make sure not to close the page until it displays “Processing complete.” The installation will take about a minute. After the installation is complete, you’ll receive an email with your WordPress dashboard login and password.
And that’s it, you’re all set up! From within your dashboard, you can control everything you need for your website. Build pages, write content, and manage its appearance.
SpinGo has built websites for many different events. If you would like some recommendations on which WordPress templates and plugins to use for your site, schedule a free consultation.
Jeff Lew, Creative Director, SpinGo
Jeff got his start telling brand stories as a copywriter for DDB Chicago, where he produced creative work for Wrigley, Altoids, McDonald’s, and Reebok. He joined SpinGo to help Event Makers tell their event stories and connect with audiences in meaningful ways.