Your event landing page is one of the most crucial components of your marketing efforts. It’s where potential attendees learn more about the important details of the event like how to get tickets, when and where it’s happening, the program lineup, parking info, etc. Ideally, this is the place where all your event listings, email marketing, display ads, and social media marketing are sending your desired audience to. So if your event website isn’t optimized to convert that audience into ticket sales and registrations, you might be losing out on attendees.
Your event website can be just a single page. In fact, putting all the key information into one page speeds up the purchase decision making process. Also, a landing page doesn’t just have to be about selling tickets. Use one to run a social media contest or grow your email list. Just make sure you have a clear objective for your audience.
If you’ve never built a website, or you don’t know how to code, the idea of getting something online can feel daunting. Fortunately, there are a few different services that can help you get up and running without programming skills, design, or copywriting experience. These services offer a variety of templates to start from, so you don’t need to be a designer to build a functional, beautiful website.
Here’s a list of landing page services for you to explore:
It’s probably the most well-known platform on this list for its comprehensive feature set. They offer templates that have already been tested out, so you don’t have to prove its effectiveness on your own. It’s certainly not the cheapest option, but it is a good one.
This platform empowers users with benefits like influencer tracking, newsletter crafting, daily analytics reports, email capture, and quick setup.
A well-rounded service that offers A/B split testing all all its price points. Pages integrate smoothly with Paypal, Mailchimp, Salesforce, social media, and others. Pricing starts at $37 a month for 3,000 visitors. If you expect more traffic, the next tier is $74 per month for 25,000 visitors.
LeadPages is an easy-to-use platform that emphasizes the lead gen aspect of landing pages. integrates with major email service providers. A LeadPages subscription gives you a powerful set of tools and features like opt-in boxes, click-to-subscribe text links, and email list building.
Instapage has a simple, friendly interface that is easy to figure out. With a large selection of high-quality templates, it’s a solid option for any event maker.
It’s a tool appropriate for marketers of all levels. They’re customer support is top-notch, and they have some of the most beautiful, modern design templates.
Wishpond has a starting price of $44 per month, and it’s one of the few services that don’t limit the number of visitors you get for the price.
$29 per month for 10,000 visitors is a compelling option for anyone looking to create a landing page. A great selection of templates is definitely a huge selling point.
Many of these services offer a free trial. So give ‘em a shot and see which one fits your event needs the best.