Even as social media marketing becomes more prevalent, email marketing is still one of the most powerful ways to attract attendees to events. In fact, email marketing is nearly 40 times more effective for acquiring customers than Twitter and Facebook combined. That’s because 91 percent of all US consumers still use email on a daily basis. Additionally, the rate at which emails prompt purchases is 3 times higher than social media, and the average is 17 percent higher.
Simply put, email marketing works to drive attendance. Here are a few ways to help you get smarter and ensure that every message counts.