Readers are responding well to native advertising. A recent study shows that they prefer tailored content that tells a story over typical product ads. 

In another digital news report, Shaun Austin, director of media research at the London-based market research firm YouGov, says that Millennials in particular are more accepting of native advertising, because “they are more likely to visit websites where native advertising is present, such as BuzzFeed, and therefore are more accustomed to reading it. Young people have been brought up more in a brand culture, where they can ‘like’ a brand on Facebook or its content on Instagram. Seeing brands crop up in different contexts and unusual guises is part of the everyday for them.”

The Trick to Balancing Social Media

November 04 2015 | by Colin Matthes

Diversifying your social media posts will get your more traffic than you'd think. 

How to Use Pinterest to Plan Your Event

November 03 2015 | by Colin Matthes

Pinterest isn't new anymore, but it's more relevant than ever for event planning.

Korey Smith created his first event while attending high school in Roseburg, Oregon. The school administration had canceled a school dance, so he took matters into his own hands. He rented out a bowling alley and charged a couple of dollars at the door to pay for sound equipment, giving his fellow students a place to dance that night.

The enterprising student brought his party throwing skills to college at BYU, where he eventually caught the attention of Provo Live, a non-profit initiative to deepen the music and entertainment event scene in the college town of Provo, Utah. They asked Korey to be their event producer. And they also asked him to organize the biggest event he’s ever done.

How do you get more people to your event? You create buzz around it. So, how do you do that?