When Facebook Events first launched in 2005, it became more of a platform to share parties, rather than a place to list events. Now, more than a decade later, Facebook has begun to develop its platform to be a lot more useful for events. In fact, the company has made some small but impactful changes in recent months to help users better discover events.
There are many ways event makers can leverage Facebook in their marketing efforts. But first, here are the changes to Facebook you should be aware of.