Every night before I got to bed, I like to take a minute and scroll through my Instagram feed to see what’s going on in the world around me. I like to keep up with what my friends and family are doing, as well as admire beautiful pictures some of my favorite bloggers and brands post on their accounts. But I can’t tell you how often I come across Instagram posts that would be better suited for flyers left on car windshields. Instagram is meant for visually appealing images, not for sending out lots of information about products and events. If you want to belong on Instagram and fit in, here is a crash course on how to use Instagram effectively.

How To Build Hype For Your Event

May 16 2016 | by Colin Matthes

Putting together an event for the first time or still trying to crack the code to draw in a large crowd? Colin and Sara take a look at how one event was able to build enough hype to draw a huge crowd. 

Learn from their insights as they examine what worked for building hype and selling tickets no matter what size of event you have.

3 Pitfalls of a Cash Only Event

May 10 2016 | by Colin Matthes

Cash is king, or at least it used to be. In today’s day and age cash seems to be becoming a scarce commodity as people turn towards credit cards and other seamless payment experiences. Instead of paying each other back with cash, friends have turned to apps like Venmo to pay each other without ever physically exchanging currency. When the world has adopted to a virtual payment system, why do so many events insist on only accepting cash at the door?

Cash is a great option to have on hand for when people come to your event, but it shouldn’t be the only option for purchasing tickets. Here are 3 pitfalls you face by having a cash only event.

Life as an event maker can be stressful, to put it lightly. With so many hats to wear and so many moving parts for your event, it can feel like you are up to your neck in tasks. The feeling can be overwhelming, and sometimes it becomes hard to focus on just one aspect of the event without getting distracted by another looming task.

With so many stressors, sometimes a quick break is all you need to get back on track. Taking a few minutes of time to clear your mind and reset can pay big dividends. We put together a list of six apps for event makers that will help you clear your mind, calm down, and focus on the task at hand.

11 Ways To Build A Millennial Event

May 03 2016 | by Colin Matthes

It’s official. Millennials are now the largest cohort of the population - making up more than a quarter of the total U.S. population. They have spending power, and are waiting to be sold. Now that the millennial craze is in full effect, it’s time to understand how to build a millennial events, or events that attract millennials. Here are 10 tips for building an event that will attract millennials.