Events tomorrow will look and feel very different than they do today. With the integration of wireless technology, events will be unique on an individual level. Tech is going to change the way we experience events, and it's going to happen soon. 

For the majority of people, your event title will be the first and only thing they read about your event. Knowing that, what type of information do you want to include into your event title? What type of information should you leave out? The right title will convert views into clicks, where interested readers can learn more about your event.

6 #Eventprofs You Should Follow in 2016

March 02 2016 | by Colin Matthes

#Eventprofs are experts in the event planning and organizing industry that provide us with sage advice and savy tips. However, following too many can be overwhelming and defeat the purpose following industry leaders in the first place: to learn new things! We decided to make a list of the essential #eventprofs to follow, and we narrowed the list down to six! With these professionals on your Twitter and LinkedIn, you'll have all the information you need to create killer events. 

Using Rich Media Ads to Boost Your Event Marketing

February 23 2016 | by Colin Matthes

The digital age of advertising is fully upon us as old fashioned tactics for advertising continue to be replaced by more targeted, effective, and efficient ads on the internet. Now that more than 3 billion people around the world use the internet, marketing for your event becomes most effective by using internet to share your message instead of billboards, flyers, and posters. Through the internet, you can reach mass numbers of your niche audience through targeted advertising.

During the last 2 ½ years at SpinGo, I’ve worked on a personal level with dozens of event makers on new marketing approaches, and talked to hundreds of event attendees about why they do or don’t attend events. I am in a unique position because I 1) am my target demographic and 2) am studying my target demographic. When it comes to event attendance, I’m the scientist and the lab rat.