Pitch sponsors. Announce your lineup. Make a statement. There are many benefits to showing off your event experience through online videos. And in today’s YouTube generation, there are more tools available than ever before to help you quickly produce video content without breaking your budget.

Where Is My Event Audience?

May 31 2016 | by Kate Flynn

How do you break through the noise, reach your event goers where they are, and spin an event story your audience wants to read? The channels and methods you pick to reach your audience are just as important as the message. And the good news is, since so many people want to be the first to discover and share, the odds are in your favor to create a good marketing campaign that will gain momentum. Let’s take a look at different channels you can use to reach your audience, and some tips to maximize exposure.

Every night before I got to bed, I like to take a minute and scroll through my Instagram feed to see what’s going on in the world around me. I like to keep up with what my friends and family are doing, as well as admire beautiful pictures some of my favorite bloggers and brands post on their accounts. But I can’t tell you how often I come across Instagram posts that would be better suited for flyers left on car windshields. Instagram is meant for visually appealing images, not for sending out lots of information about products and events. If you want to belong on Instagram and fit in, here is a crash course on how to use Instagram effectively.

How To Build Hype For Your Event

May 16 2016 | by Colin Matthes

Putting together an event for the first time or still trying to crack the code to draw in a large crowd? Colin and Sara take a look at how one event was able to build enough hype to draw a huge crowd. 

Learn from their insights as they examine what worked for building hype and selling tickets no matter what size of event you have.

3 Pitfalls of a Cash Only Event

May 10 2016 | by Colin Matthes

Cash is king, or at least it used to be. In today’s day and age cash seems to be becoming a scarce commodity as people turn towards credit cards and other seamless payment experiences. Instead of paying each other back with cash, friends have turned to apps like Venmo to pay each other without ever physically exchanging currency. When the world has adopted to a virtual payment system, why do so many events insist on only accepting cash at the door?

Cash is a great option to have on hand for when people come to your event, but it shouldn’t be the only option for purchasing tickets. Here are 3 pitfalls you face by having a cash only event.