As an event marketer, one of the most frequent questions event makers ask me is how much digital advertising is required to drive X number of attendees. In response, I usually encourage them to take a step back and consider the position digital advertising has within a larger, well-rounded marketing strategy. 

Why Facebook Event Pages Work

April 25 2017 | by Madelynn Bazzelle

There are lots of ways to get the word out about your event online, a Facebook Event page is one that you should not skip out on.

If you think Facebook is a social media graveyard consider this - Facebook now has nearly 2 billion users who spend an average of 50 minutes per day on their platform. That’s about the same amount of time per day people in the U.S. spend eating! If you’re event isn’t on Facebook you’re losing out on a huge market. 

Here’s how to set up your Facebook Event page: 

It’s Saturday morning, I wake up to the sound of my alarm and head downstairs. Normally, I attempt to make some fancy breakfast food I found on Pinterest and my husband and I watch TV together while cleaning but not this Saturday. Today, I am going to unplug. I went 24 hours without looking at an electronic screen. Here’s what I learned:

10 Ways to Better Manage Your Event

March 02 2017 | by Jonnie Anderson

The greatest part of being an event success manager is getting to talk with event makers about their challenges and triumphs. As I’ve worked with event makers over the last three years, I’ve come to find that events are messy on the back end with so many moving parts. From selling tickets to finding the right venue to getting vendors, volunteers, and sponsors, there are so many pieces that need to come together for an event to be great. Not to mention there are many different types of people involved, including attendees, volunteers, sponsors, agencies, vendors, and more. At SpinGo, we’ve thought, “There’s got to be a better way.” Planning and managing your event shouldn’t be this chaotic and challenging.

The 5 Most Awkward Live Event Mishaps

February 28 2017 | by Colin Matthes

When people look back at the 2017 Oscars, the memory that will stand out above the rest will be the confusion and chaos that ensued on stage after Faye Dunaway and Warren Beatty incorrectly announced La La Land as the winner for Best Picture. You could feel the embarrassment and awkwardness seeping out of your television screen as the La La Land crew tried to call up the real winners, the producers of Moonlight onto the stage. While this mix-up is one for the history books, where does it land overall in the list of most awkward mishaps at live events? Here is our list for the top five most awkward live TV moments.